Atomise Your Product Pricing
03 February 2012
Alan Jones, at The New Agency blog:
Also, the cloud has ‘atomised’ how we advertise, service and support software.
[…] And you don’t know [what happens if your competitors raise or lower their prices] because you’ve been building products atom-by-atom but selling them in buckets.
[…] There is a better way, and it is this: to atomise your pricing.
Charge for your SAAS product the way you pay to serve it: in the smallest units you can.
How many startups, or any software company, have the skill and discipline to reliably inject features into their product, while maintaining and supporting a growing user base that views their offering as fungible?
My bet: Not many.