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Letting Go of a Profitable Product

27 January 2012

Natalie Nagele of Wildbit, via Dave Greiner:

If we could go back, I think we would have closed it down a lot sooner. The honest truth is we haven’t loved it in many years. That said, Newsberry solidified some core beliefs we have as a team and a company. Working on what you love, what you use, and are proud of is the key to being successful. […] We don’t feel a pulse on that industry and that’s ok. What a great experiment we had. Three products, one that we didn’t use ourselves and two that we use every day and love.

And as expected, one had to go.

It’s sad for Newsberry’s customers, although striking a deal with my old pals at CampaignMonitor seems smart; the products share similar design and user experience philosophies.